(brew to go)
Brew To Go is a cold brew coffee brand that aims to make good quality coffee conveniently accessible for the discerning coffee drinker through their straight to doorstep delivery.
Logo
With a minimalist look, the logo is clean and lightweight. It conveys the idea of accessibility by showing the bottle being placed directly into the hand of the customer, in line with what the business strives to achieve.
Fonts
the main font contrasts but still compliments the image of the logo while the subfonts are more similar to the logo's image. The font in the logo is also edited slightly to incorporate elements of the vertical line in it to go with the accompanying patterns.
Stylings
The vertical lines that are used to create accompanying shapes and forms express the element of movement, speed and direction in line with their straight to doorstep delivery service.
The accompanying shapes and forms created by the vertical lines can be easily integrated with the logo to achieve a variety of different looks. This integration of the logo and accompanying styling adds the elements of direction and movement to the central idea of accessibility, achieving a representation of the brand as a whole.
Other Initial Designs
A alternate set of designs was also created as an option for the client during the initial design stage. This version used the diagonal lines to create the sense of movement alongside the visual of the bottle. The triangle shape was featured heavily to give the design a sense of intention in direction and would be adapted into the accompanying styling as well that could also be integrated with the logo.
